👋 INTRODUCTION
DataHawk’s Ads DSP Dashboard is designed to provide advertising managers with comprehensive insights into their Amazon DSP (Demand-Side Platform) campaigns. It offers detailed reporting on advertising performance, campaign efficiency, and audience engagement metrics, enabling data-driven decision-making and campaign optimization.
In the following sections, we will explore the DSP Dashboard and its features in greater detail.
🔌 DASHBOARD REQUIREMENTS
To use the DSP Dashboard, you need to connect the following account to the DataHawk platform:
📕 GLOSSARY
METRICS
- Impressions: Number of times your ads were displayed to users.
- Clicks: Total number of times users clicked on your ads.
- Gross Clicks: The total number of times the ad was clicked. This includes valid, potentially fraudulent, non-human, and other illegitimate clicks.
- CTR (Click-Through Rate): Percentage of impressions that resulted in clicks. Formula: Clicks ÷ Impressions.
- Detail Page Views: Number of detail page views occuring within 14 days of an ad click or view
- Detail Page Views Rate: Detail page view rate for promoted products relative to the number of ad impressions. (DPV / Impressions = DPVR)
- Total Cost: Total investment made in Amazon DSP advertising campaigns.
- ECPM: The total cost per thousand impressions.
- ECP Detail Page Views: Effective (average) cost to acquire a detail page view for a promoted product. (eCPDPV = Total cost / DPV)
- Order Budget: The total amount of money that be consumed by a order (latest value)
- Line Item Budget: The total amount of money that be consumed by a line item (latest value)
- Sales: Total value of sales occurring within 14 days of an ad click or view.