Competitor Analysis
DataHawk automatically identifies your product competitors through daily market scans.
Available Data
For tracked products, you'll find competitor data in your Snowflake database:
| Schema |
Table |
Description |
PRODUCTS |
PRODUCT_COMPETITORS |
Shows competitors for your owned products (manually tracked, from Ads, or Seller Central) |
How We Identify Competitors
- Data Collection (Daily):
- We analyze products appearing:
- On your listing pages
- In your product's keywords/categories
- Within the past 7 days
- Scoring (Weekly):
- Pairs are scored based on:
- Co-occurrence frequency (90%+ confidence threshold)
- Semantic similarity (title comparison)
- Price differentials
- Shared category depth
- Keyword overlap
- Results:
- Only highest-scoring pairs are included
- New competitors are appended weekly
Key Considerations
✔ Refresh Rate: Daily updates (track by noon UTC for next-day results)
✔ Coverage: Works for 95% of products
✔ Precision Focus: We prioritize accurate matches over quantity
If You Don't See Competitors:
We may need more data about your product's:
- Browse node categories
- Relevant keywords
- Page co-occurrences
Recommendation:
- Refine your product categorization