| Seller Analytics |
• SKU-Level Profit • Orders API and Finance API Sales• Unit Economics• Replenishment Recos • Account Ads• Campaign Ads• Products Ads• |
May 21, 2026 |
Fixed Tax view filter calculations on Profit explorer tab |
| Product |
• Ratings• BSR• Price• LQS• Sales and Units• Estimates• Sales Share• Active Buy Box % |
November 1, 2025 |
Migrated from obsolete tables |
| Search |
• Share of Voice• Search Ranks• Keyword Research• Keywords Insights |
February 2, 2026 |
Fixed Month Sorting |
| Advertising |
• Account Ads• Campaign Ads• Products Ads• Keywords Ads |
January 7, 2026 |
Added Brand Store Overview & History tabs for brand-level insights |
| Introduced a DSP Overview tab with DSP metrics, filters, and exploration tools |
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| Enabled Custom Filters in Campaign Overview & History |
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| Expanded campaign reporting with New-to-Brand metrics for Sponsored Brands & Display |
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| Added New-to-Brand DPV metrics for Sponsored Display |
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| Market Intelligence |
• Top-selling Products• Category Insights• Est. Market Size, Share, Growth |
May 20, 2026 |
Added Parent/Child ASIN filters, Price Min-Max slider, Price Bands slicer, and Top N Brands by Market Share slicerExpanded Market Charts tab with 5 new visuals: Min/Med/Max Prices by Brand, Min/Max Price by Brand & Price Band, market share by price band (pie), price segment share by brand (pie), and stacked price segment breakdownIntroduced 4 new metrics — Est. Market Size (Category & Price Segment) and Est. Market Share (Total Category & Price Segment) — plus Rank Score (1/BSR) for easier aggregation and trend tracking |
| Vendor Analytics |
• Shipped/Ordered Revenue, Units• Shipped COGS• Product Page Views• Inventory• Account Ads• Product Ads• Share of Voice |
October 9, 2025 |
Quarters view is added. |
| Ad Clicks Ratio metric is added. |
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| Seller Vendor Analytics |
• SKU-Level Profit Seller • Orders API and Finance API Sales• Replenishment Recos • Account Ads• Campaign ads • Product Ads |
June 22 2026 |
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| DSP Ads |
• Advertiser Ads• Order Ads• Line Item Ads• Creative Ads |
April 2, 2026 |
Corrected relationship to handle case of duplicated Line Item names |
| Seller Finances & Supply Chain |
• SKU-Level Profit• Orders API and Finance API Sales• Unit Economics• Replenishment Recos |
February 21, 2025 |
Optimized structure and size of the model |
| Introduced lookback window parameter |
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| Fixed discrepancy of inventory between Custom and Amazon recommendations tabs |
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| Added marketplace filter to Custom restock recommendations tab |
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