Optimise your Amazon product listings with data-driven insights.
DataHawk analyses your Amazon listings daily and gives each product a Listing Quality Score (LQS) — a number from 0 to 100 that reflects how well your listing is optimised for visibility and conversion.
The score is built from 25+ measurable criteria across your title, images, bullet points, and description, evaluated against Amazon's official listing guidelines.
Find which products need urgent attention The LQS pinpoints underperforming listings by scoring the elements most tied to purchase behaviour — so you know exactly where to focus first.
Catch Amazon policy violations before they cost you The analysis flags content that could trigger a listing suppression or penalty, such as prohibited keywords, missing images, or pricing in the title.
Benchmark against competitors Compare your LQS against competitor listings to prioritise products with the highest improvement potential.
Your score is made up of four sections, each weighted by its impact on conversion:
| Section | Weight | What it looks at |
|---|---|---|
| Title | 40% | Length, capitalisation, brand inclusion, prohibited content |
| Media | 30% | Number of images, video presence, A+ content |
| Bullet points | 20% | Count, length, punctuation, capitalisation |
| Description | 10% | Length, A+ content inclusion |
Title quality has the biggest impact on your score — nearly half of your total LQS comes from the title alone. If you can only focus on one area, start there.
Within each section, individual rules are weighted by their importance according to Amazon's guidelines (on a scale of 1–5). A listing that meets all the high-importance rules will score significantly better than one that passes only minor criteria.
💡 Scores are only calculated when sufficient listing data exists. New products or recently connected accounts may not have a score immediately.
| Score range | What it means |
|---|---|
| 80–100 | Well-optimised listing — minor improvements only |
| 60–79 | Room for improvement — review flagged criteria |
| Below 60 | Significant issues — prioritise this listing |