👋 INTRODUCTION

DataHawk’s Vendor Dashboard aims to deliver valuable reporting insights to Vendor Central managers, covering various aspects such as advertising, traffic, sales, and operational areas like inventory and purchase orders. It also covers Share of Voice analysis. In the following sections, we will explore the Vendor Central Dashboard and its key features in greater detail.

🔌 DASHBOARD REQUIREMENTS

To fully leverage the dashboard, the following accounts need to be connected on the DataHawk platform:

• Vendor Central account
• Advertising account

📕 GLOSSARY

NAVIGATION

• bps: absolute change in percentage, contribution to total/change. 100 bps = 1 percentage point.
• PoP: period over period. Relative difference of measure between two consecutive periods. If you select a Monthly view, it means Month over Month (MoM), and if you select a Weekly view, it means Week over Week (WoW). PoP can be expressed in absolute value (PoP Abs) or percentage (PoP %).
  • If PoP Abs is blank or 0, it means that there was no change between the two compared periods.
  • If PoP % is blank, it means that we do not have a value for the previous. If PoP % is 0, it means that there was no change between the two compared periods.
• YoY: relative difference of measure in selected period vs last year’s same period. Example: January 2024 vs January 2023
• SB: Sponsored Brand (Ads)
• SD: Sponsored Display (Ads)
• SP: Sponsored Product (Ads)

METRICS

Traffic

• Glance Views: Glance views (GVs) measure customer traffic and are defined by the number of views to the product detail page.
  • GVs are calculated at the ASIN-level, and only when Retail is the featured seller
  • It is possible to have Ordered Units with no Glance Views in some scenarios (automatic repurchasing, one-click purchase…)
    • It is possible to see Glance Views = 0 or Glance Views = null
      • Glance Views = 0 means that there has been a sales-related event on the same period
      • Glance Views = null means that there hasn’t been any sales-related event on the same period
• Conversion: Percentage of visitors to a product detail page (Glance Views) who end up purchasing the product (calculated with Shipped Units)

Sales

• Shipped Revenue: Revenue generated by a customer order at the time of shipment